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Title: All Business Is Show Business Strategies For Earning Standing Ovations From Your Customers by Scott McKain ISBN: 1-55853-974-3 Publisher: Rutledge Hill Press Pub. Date: 01 March, 2002 Format: Hardcover Volumes: 1 List Price(USD): $21.99

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Average Customer Rating: 4.5 (6 reviews)

Rating: 5
Summary: Solid Strategies from an industry insider
Comment: I know and admire Scott McKain. He is Vice Chairman of a business conglomerate and a veteran media personality. His insights into how regular businesses can learn much from the entertainment industry are right on target. Learn, as I have, how to attract an audience, win them over, hold their attention, stimulate word of mouth promotion and gain their allegiance. Build a following for your business like entertainment companies do for theirs.
Not only is this fascinating, it is also fun to read. Scott has visited with John Travolta, Tom Cruise, and scores of other celebrities, many of the stars of the music industry, TV executives, talent agents, business owners and best selling authors to bring you ideas that will create a blockbuster for you!

Rating: 5
Summary: Great book from a great speaker
Comment: I heard Scott McKain speak at a meeting recently. Following the presentation, our company gave each dealer a copy of this book. I am now buying more copies for my employees. I think this is one of the better business books I have read. It is one of the few that combines ideas with specific points on how to use them. I don't know that I could give it a better recommendation than the fact that I have read it and now I want the people who work with me to read it.

Rating: 2
Summary: Lacks Entertainment Value
Comment: Mr. McKain likes to reference show business in his book. And what makes a movie great is how it develops a tight plot and then keeps its audience engaged. This book contains enough good material to fill 50 pages but then is streteced to 200. Mr. McKain's biographical perspective of himself is also a little too much for my taste.

A couple good concepts, but generally a weak and unengaging read.

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