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Title: Publishing for Profit: Successful Bottom-Line Management for Book Publishers by Thomas Woll, Jan Nathan ISBN: 1-55652-462-5 Publisher: Chicago Review Press Pub. Date: September, 2002 Format: Paperback Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 5 (9 reviews)
Rating: 5
Summary: Keep this close at hand
Comment: As a small publisher, I definitely want to get to a successful bottom-line! This book is helping Chalfont House become even more successful. It's one thing to say that a published book is working well...but show me the numbers! Publishing for Profit shows you exactly what you need to know for a Title Profit and Loss statement. Other topics demonstrated are: defining your niche, goal setting, budgeting, cash flow analysis, income statements, balance sheets, planning, contracts, distribution, marketing, advertising and publicity, and operations. Those sound like dreadful, math-filled, boring accounting topics, but Woll makes them urgently relevant.
There are 35 highly valuable forms/tables included: book sales by channel; publishing time line; organization chart; budget template; cash flows; growth rate; income statement; editorial plan; comparative book template; title p&l; contract analysis; title fact sheet; production schedule and checklist; tip sheet; book list analysis; sales tracking; marketing plan; author questionnaire; subsidieary rights forms; and book club pricing template.
Get out your highlighter, and dog-ear this book!
Rating: 5
Summary: Thomas Woll has the expertise to teach about publishing.
Comment: Thomas Woll draws from a variety of publishing experiences including being a start-up publisher and years of consulting for a variety of publishing clients. He has the expertise to teach us the publishing business.
He covers the gamut of publishing. Subjects covered include defining your niche, structuring your staff, using financial projections, the editorial process, copyrights, book production, sales, more sales, fulfillment, publicity, selling subsidiary rights (a special expertise of his), direct mail marketing (another of his areas of special expertise), and (ugh) returns. I can't imagine a publisher, new or experienced, not being able to find great value in this book.
Tom gives a variety of valuable forms and charts to use for tracking data and strategic planning. We've decided to incorporate several of these into our operations. He also goes through in greater detail than I've seen in any other book the projections you need to run in order to manage your cash flow. Cash flow will make or break your publishing company. Study these sections carefully.
I speak from my own experience as a small publisher: If you're a small publisher, you need to know the information in this book. As Tom says, publishing is a tough business, and you need the competitive edge of this knowledge.
Rating: 5
Summary: Fantastic information, great book
Comment: Tom's book contained exactly what I was looking for, financial information about the business of book publishing. I come from the franchising industry were every business has its operating norms and ratios. To my dismay, I was unable to find norms and ratios about the book publishing industry until I read this book. I would urge anyone in the publishing business or anyone considering publishing a book to read this book.
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Title: How To Start And Run A Small Book Publishing Company: A Small Business Guide To Self-Publishing And Independent Publishing by Peter I. Hupalo ISBN: 0967162432 Publisher: HCM Publishing Pub. Date: 30 August, 2002 List Price(USD): $18.95 |
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Title: Complete Guide to Book Marketing by David Cole ISBN: 1581150288 Publisher: Allworth Press Pub. Date: February, 2004 List Price(USD): $19.95 |
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Title: Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition) by Tom Ross, Marilyn Ross ISBN: 1582970912 Publisher: F&W Publications Pub. Date: 15 January, 2002 List Price(USD): $19.99 |
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Title: Kirsch's Guide to the Book Contract: For Authors, Publishers, Editors and Agents by Jonathan Kirsch ISBN: 091822635X Publisher: Acrobat Books Pub. Date: December, 1998 List Price(USD): $19.95 |
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Title: Business and Legal Forms for Authors and Self-Publishers by Tad Crawford ISBN: 1581150393 Publisher: Allworth Press Pub. Date: February, 2000 List Price(USD): $22.95 |
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