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Title: Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool by Larraine D. Segil ISBN: 1-4000-4876-1 Publisher: Three Rivers Press (CA) Pub. Date: 01 August, 2002 Format: Paperback Volumes: 1 List Price(USD): $19.00

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Average Customer Rating: 4.33 (12 reviews)

Rating: 5
Summary: Intelligent Business Alliances
Comment: In-depth. Informative. A must-read, especially in light of today's e-economy. She's the expert!

Rating: 5
Summary: Essential for my company's success.
Comment: As the person who guides my company's business development and strategic initiatives, I have seen first hand the power and utility in Ms. Segil's work - without which, my firm would not have reached its current level of success. There is a profound difference between knowing the value of strategic alliances and actually crafting the proper strategy to realize synergistic relationships. I thank Ms. Segil for providing the requisite tools to build strategic alliances in such a well-written, structured format. For my colleagues and me, Ms. Segil's book has become the proverbial "how-to" when seeking and structuring strategic alliances.

Rating: 5
Summary: A Must Read
Comment: This book is a must read for anyone who uses alliances. Segil's methodology is straigtforward and her keen insights are right on the mark. I am eagerly waiting for the release of her new book, "FastAlliances: Power Your E-Business" which is to hit the stories in January, 2001. I know this book will have a great impact on the way we do business in the new economy.

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