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Title: Wired for Culture by Eugene Carr ISBN: 0-9729141-0-2 Publisher: Patron Publishing Pub. Date: 01 April, 2003 Format: Paperback List Price(USD): $14.99 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Great tool for marketers!
Comment: I loved this book. Not only did it give me great tips for my email marketing campaigns, the research and case histories gave me all the proof I needed to convince a member of my board directors that email is the way for a small arts group like
mine to really stand out in a competitive marketplace.
But, no matter what you're marketing, this book is a great tool to get the basis about why e-mail marketing works so well.
Kathleen Drohan
Marketing Director
Brooklyn Philharmonic
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Title: Standing Room Only: Strategies for Marketing the Performing Arts by Philip Kotler, Joanne Scheff ISBN: 0875847374 Publisher: Harvard Business School Press Pub. Date: 01 January, 1997 List Price(USD): $60.00 |
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Title: The Economics of Art and Culture by James Heilbrun, Charles M. Gray ISBN: 0521637120 Publisher: Cambridge University Press Pub. Date: 01 April, 2001 List Price(USD): $30.00 |
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Title: Subscribe Now: Building Arts Audiences Through Dynamic Subscription Promotion by Danny Newman ISBN: 0930452011 Publisher: Theatre Communications Group Pub. Date: 01 August, 1981 List Price(USD): $16.95 |
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Title: Market the Arts by Joseph V. Melillo ISBN: 0960294244 Publisher: Arts Action Issues Pub. Date: 1983 List Price(USD): $19.95 |
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Title: Don't Just Applaud-Send Money!: The Most Successful Strategies for Funding and Marketing the Arts by Alvin H. Reiss ISBN: 1559361050 Publisher: Theatre Communications Group Pub. Date: 01 September, 1995 List Price(USD): $16.95 |
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