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Title: Moderating To The Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews by Jean Bystedt, Siri Lynn, Deborah Potts, Gregg Fraley ISBN: 0-9725290-1-2 Publisher: Paramount Market Publishing Pub. Date: August, 2003 Format: Hardcover List Price(USD): $34.95

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Average Customer Rating: 5 (4 reviews)

Rating: 5
Summary: New Tricks for an Old Dog
Comment: You can teach an old dog new tricks! I thought I had "been there and done that" in my 30+ years in qualitative research, but I found Moderating to the Max not only fun but also instructive. Whether you are a newbie or a veteran, Max and his highly skilled and insightful co-authors will inspire you to new heights. The book contains lots of "how to's" and just the right amount of theory to back up the practice. I now better understand how and why some of my standard techniques work in the focus group setting. I also learned several new twists. I can't wait to put together a tactile deck to add to my many photo decks! Brava to Bystedt, Lynn, Potts and Max.

Rating: 5
Summary: Useful Goody Bag
Comment: This is an excellent reference for moderators. It has all the cool tips/tricks to get respondents flowing and is written in a way that's fun to read.

Rating: 5
Summary: A straightforward guide to overseeing quality
Comment: Moderating To The Max: A Full-Tilt Guide To Creative, Insightful Focus Groups And Depth Interviews is the collaborative effort of authors and creative research consultants Jean Bystedt, Siri Lynn, and Deborah Potts, and enhanced with illustrations by Gregg Fraley. A straightforward guide to overseeing quality, creative, and insightful focus groups and depth interviews, Moderating To The Max deftly addresses the basics of free association, perceptual mapping, storytelling, on-site interviews, using metaphorical tools, and much, much more. An excellent and practical guide, Moderating To The Max is confidently recommended reading for anyone in the business world seeking to shape or gain from qualitative meetings and the pooling of mental resources.

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