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Title: Marketing Tools for Healthcare Executives by John L. Fortenberry Jr. ISBN: 0-9717418-0-8 Publisher: Oxford Crest Pub. Date: October, 2002 Format: Hardcover Volumes: 1 List Price(USD): $35.00 |
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Title: Essentials of Health Care Marketing by Eric N. Berkowitz ISBN: 0763732680 Publisher: Jones & Bartlett Pub Pub. Date: June, 2003 List Price(USD): $67.95 |
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Title: Branding Health Services: Defining Yourself in the Marketplace by Gil Bashe, Nancy J. Hicks, Amy Ziegenfuss, Gilbert G. Bashe ISBN: 0834211750 Publisher: Jones & Bartlett Pub Pub. Date: 15 March, 2000 List Price(USD): $61.95 |
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Title: Market-Driven Healthcare: Who Wins, Who Loses in the Transformation of America's Largest Service Industry by Regina E. Herzlinger ISBN: 0738201367 Publisher: Perseus Book Group Pub. Date: May, 1999 List Price(USD): $19.00 |
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Title: An Overview of Managerial Economics in the Health Care System by Shahram Heshmat, Shahram Heshmet ISBN: 0766815285 Publisher: Delmar Learning Pub. Date: 14 December, 2000 List Price(USD): $62.95 |
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Title: Healthcare Finance: An Introduction to Accounting and Financial Management (2nd Edition) by Louis C. Gapenski ISBN: 1567931650 Publisher: Health Administration Press Pub. Date: 01 November, 2001 List Price(USD): $105.00 |
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