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Title: Business Start-up Handbook by Peter C. Sundt, Janice Phelps ISBN: 0-9668547-1-3 Publisher: Cibolo Press Pub. Date: 01 January, 1999 Format: Paperback Volumes: 1 List Price(USD): $9.95

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Average Customer Rating: 4 (4 reviews)

Rating: 5
Summary: Review of a review
Comment: I recently started a very successful business. This handbook was invaluable to me in getting started. Therefore, I would like to reccommend this book to others and correct a statement made by Mr. Doty in his review on this page. Mr. Doty objects to the sparse style, and he is entitled to that opinion. However, as his example he unfairly implies that the section on The Business Plan consists only of four sentences, when in reality that section is five pages. With that statement he denigrates the whole book.

The term "handbook" in the title connotes brevity and lack of great detail. Clearly it was not intended to be a textbook. As a handbook, it gives what it promises.

Mr. Doty would be well advised to read more carefully, and not to make misleading statements in online reviews based on a cursory perusal.

Rating: 5
Summary: Clear and Concise
Comment: This may not be the textbook for the seasoned entrepreneur, but, for the novice considering starting a business for the first time, it is an easy-reading guide to the important issues that need to be addressed if the venture is going to be successful. Congratulations to the author on a clear and concise approach to a complicated subject!

Rating: 1
Summary: Very little meat, no potatoes
Comment: A "handbook" this isn't. Scanning the Table of Contents one would expect a plethora of fresh insight and guidelines on starting a business. Unfortunately the content is sparse at best. Ninety percent of the subjects are confined to one page of large double-spaced print and several consisted of only four ludicrously common-sense sentences. For example, the section entitled "Why a Business Plan?" consists of four sentences with the last one being "Do not neglect this important step." The only redeeming value is that the chapters titled "Insurance" and "Company Policies" remind the reader of a couple of important issues that are often missed by other "handbooks". Sorry, but this book is not for the serious start-up entrepreneur.

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