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False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes

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Title: False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes
by Robert L. Fitzpatrick, Joyce K. Reynolds
ISBN: 0-9648795-1-4
Publisher: Herald Press
Pub. Date: October, 1997
Format: Paperback
Volumes: 1
List Price(USD): $12.95
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Average Customer Rating: 3.44 (16 reviews)

Customer Reviews

Rating: 4
Summary: Good overview of a hopeless field
Comment: Reading "False Profits" was one of the factors that made me decide to quit the MLM job I had been in for a year and a half. It showed me that my MLM job isn't really a fantastic opportunity in which I alone happened to be failing miserably. Failure is universal in MLM. Though the company I was in was never mentioned in the book, every MLM technique described in the book was used in my company. This demonstrates how the recruiting and sales techniques are common to every MLM company out there. I never wanted to get rich. I just wanted another job. This set me up for failure right from the start. Only the greediest, most ruthless and most aggressive people can make it in MLM's. To succeed, you have to be willing to ...as many people as possible into a hopeless, money losing job. The authors drag in lots of talk about spirituality, altruism and worthiness of career goals. They do this to contrast most jobs with MLM jobs. To me, this wasn't necessary, but I can see why they did it. The book lacks real organization and conciseness in its presentation of how MLM's are set up and run. But despite this, the book is one of the very best out there for describing the futility of a career in an MLM. I thank Fitzpatrick and Reynolds for helping to cut short my losses in my MLM job. I highly recommend this book for anyone who is in an MLM or thinking about joining one.

Rating: 5
Summary: A fascinating expose` of the multi-level scheme "industry"
Comment: After watching friends squander hard-earned money on worthless "network marketing" schemes, I found this book and read it. Proving that there really is one born every minute, authors Fitzpatrick and Reynolds have lived the lie--that easy money is to be had, merely by offering "business oportunities" to all of one's friends and aquaintances--and to their credit have written this remarkable book to warn others. Most helpful was the authors' comparison of multi-level schemes and illegal pyramid schemes. The only difference between the two is that in the former, a product is exchanged. This distinction without a difference allows "upline" MLM racketeers to exploit the gullible legally. Very telling also, was the authors' description of the training these MLM's provide, the standard lines, the stock answers and finally, blaming the almost inevitable failure to produce the promised financial independence on the recruit "not having what it takes" to "succeed". Blame the victim...one of the oldest lines in the book. I highly recommend this book to anyone considering participating in a multi-level scheme.

Rating: 3
Summary: Not All MLM/Network Marketing Are a Pyramid !!! Research
Comment: Alot of people think that network market is a semi-legal pyramid scheme, but not all network marketing companies are a pyramid. If many of you do your research, you'll see that companies such as life plus, melaleuca, market america, etc. are true network marketing companies they'll really compensate you if you refer people to their company & products. Before anyone pre-judges a network marketing company, do your research on each company, plan, products, etc. The true pyramid schemes are the one's that you get in the mail that ask you to send between a $1 - $5 to each name & address, and in return, you'll make millions within a few months...that's a true pyramid scheme, I know because I've lost money to these pyramids through the mail. I now know how to tell the difference between a pyramid & a real opportunity. These pyramid schemes give real & great network marketing companies a bad reputation. So again, do your research on a company before enrolling or sending out money. There are truly real gold mines out there, so please do your research by reading articles on them, and check the Better Business Bureau (www.bbb.org) . Thank you.

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