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Title: Pricing Strategy: An Interdisciplinary Approach by Morris Engelson ISBN: 0-9642870-6-4 Publisher: Joint Management Strategy Pub. Date: April, 1995 Format: Hardcover List Price(USD): $29.00 |
Average Customer Rating: 3.4 (5 reviews)
Rating: 5
Summary: Practical value of the book for real-time managers
Comment: I have looked at the previous book reviews, and for me they all appear to miss the mark. This is because these reviewers do not tell me all that much about the book but rather about themselves and their issues. I expect that some may see my review in the same category, but like the book says, "the final determination of value is in the mind of the buyer". I can see how the structure of this book may be considered by some not to be conducive to an academic study text. But I am not an academic and I do not need a textbook. I am a business owner and I need to analyze price and volume relationships in a practical way. I found the mathematical analysis procedures offered by this book to be of a superior quality, and the price/volume techniques particularly useful. I am giving this book a five rating because it provides the procedures and tools I need. I cannot see how someone would rate this book any lower in terms of what it provides and what it sets out to do. I wish there were some easy way to really know in advance how things would work out. This book at least makes the task that much easier with its analysis techniques and useful tools it provides.
Rating: 2
Summary: ....Not worth the money relative to alternative texts....
Comment: I teach pricing strategy at a business school and have read nearly all pricing books published in the past 20 years. Morris Engelson's textbook, "Pricing Strategy: An Interdisciplinary Approach," is helpful in the fact that it is interdisciplinary in focus. However, many topics are only touched upon rather than discussed in depth. I was also disappointed in the fact that few consumer behavior theories were woven and integrated into specific pricing strategies. How and why do consumers respond to certain pricing strategies in certain way? Engelson fails to address this issue. The textbook appears to have been written by relying solely on lecture notes, and, for the most part, is a very dry read. It's definitely elementary in its presentation - and would only be of use for someone who has never been exposed to pricing from either a applied or theoretical sense. I did not adopt this textbook for my course. Instead, I would recommend that any college professor, student, or company manager to purchase Nagle and Holden's "Strategy and Tactics of Pricing." Another book better than Engelson's is Dolan and Simon's "Power Pricing."
Rating: 4
Summary: Pricing Crystall Ball Simplified
Comment: Was my price demand curve justifiable, could I defend it. What about my 3 year forecast to manufacturing, to aggressive, to weak? My job as Product Marketing Manager was to develope a pricing strategy based on sound principles that would determine if the proposed new product would likely meet division objectives for profit and market share growth. My research for helpful books lead me to Morris Engelson's book on Pricing Strategy, the chapter dealing with demand curves for example gave me the foundation from which to build, not just hope. This book can help any product marketing manager (new or old) develope a realistic pricing strategy based on sound principles, not wishful thinking.
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Title: The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition) by Thomas T. Nagle, Reed K. Holden, Reed Holden ISBN: 013026248X Publisher: Prentice Hall Pub. Date: 15 January, 2002 List Price(USD): $65.00 |
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Title: Power Pricing: How Managing Price Transforms the Bottom Line by Robert J. Dolan, Hermann Simon ISBN: 068483443X Publisher: Free Press Pub. Date: February, 1997 List Price(USD): $40.00 |
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Title: Pricing for Profitability: Activity-Based Pricing for Competitive Advantage by John L. Daly ISBN: 0471415359 Publisher: John Wiley & Sons Pub. Date: 12 October, 2001 List Price(USD): $70.00 |
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Title: Pricing: Making Profitable Decisions by Kent B. Monroe ISBN: 0072528818 Publisher: McGraw-Hill/Irwin Pub. Date: 18 September, 2002 List Price(USD): $120.35 |
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Title: Nonlinear Pricing by Robert B. Wilson ISBN: 0195115821 Publisher: Oxford University Press Pub. Date: January, 1997 List Price(USD): $37.50 |
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