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Title: Secrets of Casino Marketing by John Romero, John S. Romero ISBN: 0-9642414-1-2 Publisher: American Eagle Arts & Letters Pub. Date: 01 September, 1998 Format: Hardcover List Price(USD): $49.95 |
Average Customer Rating: 3.33 (3 reviews)
Rating: 1
Summary: Secrets of Casino Marketing
Comment: I am very disappointed at the book. I thought the book was written by a casino marketing guru who has a lot of useful tips to share about "casino marketing". But what I found is just things about direct mailings. Maybe at times it touched on advertising (things related to marketing), yet, they're not the focus of the book. The book is just about direct mail - how to write successful selling letters. The title of the book is misleading.
But yet, still, even so, things are scattered, the reader can never get a full picture on how to write good, successful direct mail because there's no overview of examples - it's just pieces of paragraphs here and there. I wonder why the author did that. What's the purpose? He doesn't want to share with us because it's his "secrets"? I can't even find a full direct mail letter in the book. How can one learn how to write a complete letter without seeing a letter in full?
I am convinced that I am a fool in buying this book (especially that I pay so much in getting the book). It's a total disappointment. I regret buying it.
Rating: 4
Summary: ...
Comment: This collection of common sense essays from IGWB magazine inspired casinos to shift from the old mass marketing to direct selling. With relentless logic John covers everything from the care and feeding of general managers and the hidden advantage of direct marketing to the night the Beatles played Las Vegas. Hardcover, 268 pages, $... each (US) plus $...shipping in USA, $... shipping to all other international destinations. NOTE: If ordering by mail you may pay by credit card, check or money order. Checks must be drawn on a US bank in US funds.
Rating: 5
Summary: Learn the secrets of successful casino marketing
Comment: This book is a must read for anyone seriously pursuing or already working in casino marketing. Read this book if you want to improve your marketing efforts, even if you're NOT in the gaming business. John Romero offers plenty of powerful tips and suggestions that produce positive results. Based on 38 years of doing everything he writes about, Romero tells you how to write an effective letter that will generate a customer response every time. If you write persuasively you'll hook your reader. "Secrets of Casino Marketing" shows you how. It explains what works and what doesn't and why. This is a fun book to read because the author grabs and holds you with stories of his casino marketing experience and tells you--using his wit and humor--how they relate to successful marketing strategies. I recouped the price of the book ten-fold on the first sales letter I sent out to my customers. Just by following the common sense guidelines discovered in this book, I immediately tripled my response rate. It's simple. Read this book, then do it. You'll be surprised by your improved results. And you learn it all from an expert who worked years in casinos to find out what motivates gamblers to do what they do. He found out a lot.
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Title: Jackpot! Harrah's Winning Secrets for Customer Loyalty by Robert L. Shook ISBN: 0471263230 Publisher: Wiley Pub. Date: 13 December, 2002 List Price(USD): $24.95 |
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Title: Casino Marketing by John S. Romero, Robin M. Quiroga ISBN: 0964241404 Publisher: American Eagle Arts & Letters Pub. Date: 01 September, 1994 List Price(USD): $49.95 |
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Title: Casino Operations Management by Jim Kilby, Jim Fox ISBN: 0471163902 Publisher: John Wiley & Sons Pub. Date: 28 January, 1998 List Price(USD): $75.00 |
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Title: Slot Operations the Myth and the Math by Rich Lehman ISBN: 0942828496 Publisher: Univ of Nevada Pr Pub. Date: 01 September, 2002 List Price(USD): $50.00 |
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Title: Managing Casinos: A Guide for Entrepreneurs, Management Personnel and Aspiring Managers by Ruben Martinez ISBN: 1569800456 Publisher: Barricade Books, Inc. Pub. Date: 01 September, 1995 List Price(USD): $75.00 |
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