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Title: Casino Marketing by John S. Romero, Robin M. Quiroga ISBN: 0-9642414-0-4 Publisher: American Eagle Arts & Letters Pub. Date: 01 September, 1994 Format: Hardcover Volumes: 1 List Price(USD): $49.95 |
Average Customer Rating: 4 (2 reviews)
Rating: 3
Summary: ...
Comment: In the book they're calling "Gaming's New Bible of Direct Selling," John reveals the persuasive sales tactics he uses to find casino players and keep them coming back. He analyzes slot clubs, casino floor promotions, local markets, advertising, hosts, tournaments, inactives, testing, and dozens of other marketing tactics. A must-read for every casino marketer. ...
Rating: 5
Summary: Humourous anecdotes while you learn
Comment: John's writing is light & entertaining while being VERY educational. There is so much highlighter in my Casino Marketing book that you'd think it was printed in color. I have a copy of his second book, Secrets of Casino Marketing, but haven't gotten to it yet...seems as though I can't put down his first one!
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Title: Jackpot! Harrah's Winning Secrets for Customer Loyalty by Robert L. Shook ISBN: 0471263230 Publisher: Wiley Pub. Date: 13 December, 2002 List Price(USD): $24.95 |
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Title: Casino Operations Management by Jim Kilby, Jim Fox ISBN: 0471163902 Publisher: John Wiley & Sons Pub. Date: 28 January, 1998 List Price(USD): $75.00 |
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Title: Secrets of Casino Marketing by John Romero, John S. Romero ISBN: 0964241412 Publisher: American Eagle Arts & Letters Pub. Date: 01 September, 1998 List Price(USD): $49.95 |
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