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Title: Obvious Adams: The Story of a Successful Businessman by Robert R. Updegraff ISBN: 0-9613203-0-3 Publisher: Updegraff Pr Pub. Date: June, 1953 Format: Paperback List Price(USD): $5.00

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: Back to Basics
Comment: A great quick read with a valuable lesson!!

Rating: 5
Summary: A quick read with a great lesson
Comment: Obvious Adams is written over 8 decades ago, but I find it most interesting that the lessons apply quite well to today world.

I think this book must have helped shape Ogilvy's philosophy.

Get the facts. Find out what people want. Give it to them. Often the simplest solution is the best.

Seems obvious, doesn't it.

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