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Title: The Organizational Unconscious: How to Create the Corporate Culture You Want and Need by Robert F. Allen, Charlotte Kraft, Judd Allen, Barry Letner ISBN: 0-941703-00-2 Publisher: Human Resources Inst Pub. Date: December, 1987 Format: Paperback Volumes: 1 List Price(USD): $8.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: How to train a sleeping monster.
Comment: I have read numerous books over the years on corporate culture and more specifically normative culture. Each time I have been left with many unanswered questions. For me, the whole concept of controlling something so esoteric has always been hard to conceptualize. Organizational Unconscious is the first book to give me a clear and easily understood roadmap for controlling the culture in any organization. 95% of all managers, in my opinion, are completely unaware of the power and influence culture has on any organization's programs and performance. After reading this book, they may wish to significantly redefine their priorities.