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Title: Marketing and Promoting Your Own Seminars and Workshops by Fred Gleeck ISBN: 0-936965-08-8 Publisher: Fast Forward Press Pub. Date: June, 2001 Format: Paperback List Price(USD): $14.95

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Average Customer Rating: 4.83 (18 reviews)

Rating: 5
Summary: Gleeck delivers - superb resource
Comment: I'm an experienced seminar leader (I've trained over 30,000 people in my career) and still got plenty of great tips from Fred's superb resource. Handling difficult people, how to sell better from the podium, as well as a lot of new tips that will help me do even better. Thanks Fred - nice work! Get this book if you do seminars.

Rating: 5
Summary: Marketing and Promoting your own Seminars and Workshops
Comment: The author has produced a masterclass in a book for people conducting seminars and workshops. He provides a lot of practical and usable information that is easy to implement. One of his premises is that making a living in this field is a lot easier than most people think. You will have to read the book to learn more about his funnel system, but this concept alone has the potential to revolutionise the marketing of seminars.

As the title suggests, the book's main purpose is to persuade seminar leaders to abandon out-of-date business practices and to adopt tested strategies that maximise total revenue. In particular you should read the book to discover Mr Gleeck's key formula: TR = SR + PS + CB. (TR stands for total revenue.)

There are further tips for developing your career in seminars, planning the event, making and marketing supporting products and loads of other information on promotion.

This book comes highly recommended.

Rating: 5
Summary: It¿s packed with practical information.
Comment: I picked up Fred Gleek's book in the morning, and I could put it down till I read it cover to cover in the late evening. This book has tons of useful ideas that are simple yet effective. Due to lack of filler material, I did not mind that he promotes his other products heavily in the book. It's a bit funny, more or less he says "I am pushy, and if your pushy too you will make more money"

It's not profitable for him to point it out(he does in so many words), but this book is worth much more then a one day seminar on the topic.

I have no connection to the author.

Thanks Fred!

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