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Title: Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artist's Guild Handbook of Pricing & Ethical Guidelines, 11th Ed) by Graphic Artist's Guild ISBN: 0-932102-12-3 Publisher: Graphic Artists Guild Pub. Date: 15 December, 2003 Format: Paperback Volumes: 1 List Price(USD): $34.95 |
Average Customer Rating: 4.08 (26 reviews)
Rating: 5
Summary: The ultimate business resource for artists and designers
Comment: Although there are thousands of books of business advice available for sale, very few address the issues of unique importance to creatives. There are thousands of how-to books on creating visual images, technique and design that ignore the non-glamourous aspects of art. This precisely focused handbook of solutions is a testimonial to the dedication of the Graphic Artists' Guild to its mission "to promote and protect the economic interests of artists."
Anyone with an interest in earning money through graphic design, interactive media, illustration, multimedia, broadcast design, or photography needs this invaluable resource. Every aspect of project planning, proposal development, pricing trends, budgeting, legal, intellectual property and contractual issues, working with artists' representatives, billing procedures, credit, and collections is covered in depth and organized in a clear and concise format, with step-by-step information and resources. Truly the most current and thoroughly researched book in its genre; it's the essential, real world guide to doing business and for every creative, from the aspiring student to the most seasoned pro.
If you are interested in creating art for profit, you will benefit from an investment in this book.
Rating: 3
Summary: Useful, but time for a new edition
Comment: I find the book very useful for many purposes, and it was right on the mark when it came out four years ago. However, considering how quickly technology and the internet change, I think it's time for a new edition; a lot of the "digital design" information is woefully out of date. For instance, under "Questions to ask when designing a web site," the book asks, "Does the client understand the difference between the Web and an online e-mail service such as American (cq) Online?"
In addition, pricing is based on "screens" or "pages" for web sites. The overall rates in the book seem to be realistic, but it would be helpful to know exactly how projects are priced. In the rapidly evolving world of database-driven and fully animated sites, "pages" don't mean much anymore. This is a fine reference, but don't expect it to keep you on the cutting-edge of technology. Go into a client's office and talk about "American Online" and I can almost guarantee you won't get the job!
Rating: 4
Summary: the best of what's available
Comment: Pros: Covers a lot of ground; defined creative terms and boundaries for the profession, fees, moral issues, client relationships, salaries, photographer relationships, illustrator relationships, etc. Rare is the book that has the guts to put actual numbers on project fees, rarer still to see it in this field. The only guide of its kind available.
Cons: Shape/bindery of the piece. It's a pain to even open it wide. (This was designed by the guild?) Some of the fee quotes/ideas are too vague, to the point of offering little guidance. The flow of the chapters is odd. Example: It starts with illustrator relationships(?!), when you'd think the first chapter would be an overall state of industry, issues facing communication arts employees and employers, trends, etc. The section on digital/non traditional media is still a little shaky, but better than it was.
Last thoughts: To the review that said they need a new version, they've done two in the last 3 or 4 years. The most recent being 2003. To everyone else: it's a guide, not a law book. The prices are at once too high and too low. Fees/salaries will vary no matter how accurate it is.
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Title: Graphic Designer's Guide to Pricing, Estimating & Budgeting by Theo Stephan Williams ISBN: 1581150989 Publisher: Allworth Press Pub. Date: July, 2001 List Price(USD): $19.95 |
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Title: Business and Legal Forms for Graphic Designers by Tad Crawford, Eva Doman Bruck ISBN: 1581152744 Publisher: Allworth Press Pub. Date: August, 2003 List Price(USD): $29.95 |
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Title: The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business by Cameron S. Foote, Mark Bellerose ISBN: 039373093X Publisher: W.W. Norton & Company Pub. Date: June, 2002 List Price(USD): $29.95 |
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Title: 2004 Artist's & Graphic Designer's Market (Artist's & Graphic Designer's Market, 2004) by Mary Cox, Mona Michael ISBN: 1582971846 Publisher: Writers Digest Books Pub. Date: August, 2003 List Price(USD): $24.99 |
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Title: Starting Your Career as a Freelance Illustrator or Graphic Designer by Michael Fleishman ISBN: 1581151993 Publisher: Allworth Press Pub. Date: 15 December, 2001 List Price(USD): $19.95 |
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