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Title: Graphic Artists Guild Handbook : Pricing & Ethical Guidelines (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines, 10th Edition) by Graphics Artists Guild, Graphic Artist's Guild ISBN: 0-932102-11-5 Publisher: North Light Books Pub. Date: June, 2001 Format: Paperback Volumes: 1 List Price(USD): $34.95 |
Average Customer Rating: 4.04 (24 reviews)
Rating: 3
Summary: Useful, but time for a new edition
Comment: I find the book very useful for many purposes, and it was right on the mark when it came out four years ago. However, considering how quickly technology and the internet change, I think it's time for a new edition; a lot of the "digital design" information is woefully out of date. For instance, under "Questions to ask when designing a web site," the book asks, "Does the client understand the difference between the Web and an online e-mail service such as American (cq) Online?"
In addition, pricing is based on "screens" or "pages" for web sites. The overall rates in the book seem to be realistic, but it would be helpful to know exactly how projects are priced. In the rapidly evolving world of database-driven and fully animated sites, "pages" don't mean much anymore. This is a fine reference, but don't expect it to keep you on the cutting-edge of technology. Go into a client's office and talk about "American Online" and I can almost guarantee you won't get the job!
Rating: 2
Summary: The Unreal Pricing Guidlines
Comment: I found that the prices given in this book were way off for my demographic and line of work. With the knowledge of bidding my own freelance jobs and hiring designers for the firm that I work for that the pay scales in this book are way out of wack. I'm not saying that they are all over priced like other readers might assume. I found that many estimates to be quite low.
You run the risk of losing a job because your bidding estimate is to high in some instances and in other given estimates you are going to lose a lot of money. The given freelance hourly rate for an Art Director is $55.00. That is way under what the market pays in the area and industry that I work in.
You will also find pricing like this: National advertising campaign (Print Media) between $11,000-$25,000. There are no specific variables given to this enormous disparity in pricing.
There is a heap of useful information in this book, but pricing isn't one of them. In fact it's bloody useless.
Rating: 5
Summary: A MUST for students, recent grads, and freelance designers
Comment: Like most college design students, and recent graduates, the way you financially support yourself while waiting for that great fuul-time job, is by picking up freelance jobs. As I found shortly after graduation, I had absolutely no idea what I should have been charging, and I was being vastly taken advantage of. This book will tell you EXACTLY what you should be charging, for every possible job. It is not only for newcomers to the field. Every designer and artist I know, agrees that this book is a must to have on your shelf, and reference often.
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Title: Graphic Designer's Guide to Pricing, Estimating & Budgeting by Theo Stephan Williams ISBN: 1581150989 Publisher: Allworth Press Pub. Date: July, 2001 List Price(USD): $19.95 |
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Title: Business and Legal Forms for Graphic Designers by Tad Crawford, Eva Doman Bruck ISBN: 1581152744 Publisher: Allworth Press Pub. Date: August, 2003 List Price(USD): $29.95 |
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Title: The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business by Cameron S. Foote, Mark Bellerose ISBN: 039373093X Publisher: W.W. Norton & Company Pub. Date: June, 2002 List Price(USD): $29.95 |
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Title: Starting Your Career as a Freelance Illustrator or Graphic Designer by Michael Fleishman ISBN: 1581151993 Publisher: Allworth Press Pub. Date: 15 December, 2001 List Price(USD): $19.95 |
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Title: AIGA Professional Practices in Graphic Design: American Institute of Graphic Arts by Tad Crawford, AIGA ISBN: 1880559897 Publisher: Watson-Guptill Pubns Pub. Date: May, 1998 List Price(USD): $24.95 |
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