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Title: Subscribe Now: Building Arts Audiences Through Dynamic Subscription Promotion by Danny Newman ISBN: 0-930452-01-1 Publisher: Theatre Communications Group Pub. Date: August, 1981 Format: Paperback Volumes: 1 List Price(USD): $16.95 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Theatre Know-How
Comment: My first job was as marketing director of a regional music theatre company. I was a journalism grad with little "arts" experience. This was a wonderful book. It really helped me understand our audience. It was at my right hand throughout the two years I held that job.
Rating: 5
Summary: Danny Newman is my god
Comment: As the volunteer box office manager for a small theater company in the Midwest, I have found Mr. Newman's book the single most valuable arts marketing book I've ever read. It is filled with many wonderful, practical ideas to help a company bring in an audience. I've used many of his suggestions to build our subscription by 25% a year for the last three years. Newman provides clear directions to put his ideas into practice. His Keep It Simple Stupid style is easy and often amusing to read, and he provides a wealth of examples for the non-professional marketer (me). *Most* important, this book brims with optimism. When confronted with kindly but dim-witted audience members and tempermental artistic directors, Mr. Newman is the little voice that says "You can do this, and it will be great!" I love you, Danny.
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Title: Standing Room Only: Strategies for Marketing the Performing Arts by Philip Kotler, Joanne Scheff ISBN: 0875847374 Publisher: Harvard Business School Press Pub. Date: January, 1997 List Price(USD): $60.00 |
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Title: Don't Just Applaud-Send Money!: The Most Successful Strategies for Funding and Marketing the Arts by Alvin H. Reiss ISBN: 1559361050 Publisher: Theatre Communications Group Pub. Date: December, 1995 List Price(USD): $16.95 |
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Title: Stage Directions Guide to Getting and Keeping Your Audience by Stephen Peithman, Neil Offen ISBN: 0325001138 Publisher: Heinemann Pub. Date: 05 May, 1999 List Price(USD): $13.95 |
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Title: The PR Bible for Community Theatres by Chris Mackowski ISBN: 0325004404 Publisher: Heinemann Pub. Date: 10 May, 2002 List Price(USD): $17.95 |
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Title: Wired for Culture by Eugene Carr ISBN: 0972914102 Publisher: Patron Publishing Pub. Date: 01 April, 2003 List Price(USD): $14.99 |
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