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Title: Competing Globally Through Customer Value by Michael J. Stahl, Gregory M. Bounds ISBN: 0-89930-600-4 Publisher: Quorum Books Pub. Date: 30 March, 1991 Format: Hardcover Volumes: 1 List Price(USD): $99.95

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Average Customer Rating: 3 (1 review)

Rating: 3
Summary: Good starting point, a little outdated.
Comment: From my point of knowledge one of the first to address the issue of CV. Gives a good start for further research and some ideas. CV has from then on (1991) enjoyed a much finer discussion and conceptualization. Needs a new edition with a lot of redesigning.