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It's Not Luck

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Title: It's Not Luck
by Eliyahu M. Goldratt
ISBN: 0-88427-115-3
Publisher: North River Press Publishing Corporation
Pub. Date: October, 1994
Format: Paperback
Volumes: 1
List Price(USD): $19.95
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Average Customer Rating: 4.27 (26 reviews)

Customer Reviews

Rating: 5
Summary: Great human relations techniques!
Comment: While I enjoyed "The Goal", Goldratt's latest, "It's Not Luck" was hard to put down! Alex Rogo saved the day again, or more specifically saved his companies again, and once again Goldratt told his story in a manner that mixed fiction with solid business and human-relations principles. I am a marketing and business consultant, and after reading this book, I immediately declared it required reading for the executives and key-man employees of each company I am working with. Without exception it met with rave reviews. One of the managers, wife and half-owner of a manufacturing facility, made some major changes in company policies and used the techniques in this book to present these changes to the employees of the company. The rationale behind every single change was easily understood by even the most under-educated employee, and met with virtually no resistance! Revenues the following month increased by 150% and everyone employed by this company felt more rewarded, and more prideful, by their own contribution to the production process than ever before. Needless to say, this company rewarded me with a liberal bonus just for introducing them to this book! On the homefront, I have found several opportunities to use Alex Rogo's techniques to negotiate conflicts with my children, to the mutual satisfaction of all: a rarity indeed

Rating: 4
Summary: Goldratt attacks sales, marketing, and segmentation
Comment: It's Not Luck is the follow up to the Goal. Written in the form of a Novel, it examines different value perceptions of the market. You'll learn about ultra variable costing, utilizing excess capacity to serve seemingly unprofitable market segments, and how to break down barriers to achieve new avenues to profitability. Priceline is a perfect example of an entire company built on exploiting constraints in the marketplace, and wringing every last bit of revenue (maybe one day profitably) out of previously unused capacity.

The book provides a brief introduction to the Thinking Processes, which are used to examine conflicting logical arguments, and develop a workable solution, satisfactory to both sides. Within the book, the methodology of the Thinking Processes is applied to both business dilemmas, and to that of parent/teenager relationships. It's all about building understanding between people with differing perspectives, and the variety of situations to which it is applied clearly illustrates the versatility of Goldratt's methods.

If you found "The Goal" valuable, you'll like this one, though w/o Jeff Cox, the writing isn't quite as good as the Goal. To continue your journey into the world of TOC and the TP (Theory of Constraints and Thinking Processes) look for books by H. William Dettmer. No novel formats in Dettmer's books, that I've read, but much more thorough explanation of TOC.

For TOC on project management, check out Goldratt's "Critical Chain"!

Rating: 5
Summary: Rigor made Rational - an introduction for the textbook
Comment: This book, in novel form, is a description of the "Thinking Process" of Theory of Constraints. This Thinking Process is really a bookkeeping process to provide rigor in rational thought. The story line is a bit weak, but as others have observed, it makes reading the dry processes fun. Once you have read this book, and are convinced that moving from a current reality [tree] to a future reality [tree] with the clouds removed is going to require the construction of a transition plan [tree], but you need some help, read "Thinking for a Change", by Lisa J. Scheinkopf - ISBN: 1574441019

Similar Books:

Title: The Goal: A Process of Ongoing Improvement
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Title: Theory of Constraints
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Title: Critical Chain
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Title: The Race
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Title: Necessary But Not Sufficient
by Eliyahu M. Goldratt, Eli Schragenheim, Carol A. Ptak
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