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Title: Sport Marketing by Bernard James Mullin, Stephen Hardy, William Anthony Sutton ISBN: 0-88011-877-6 Publisher: Human Kinetics Publishers Pub. Date: 01 November, 1999 Format: Hardcover Volumes: 1 List Price(USD): $59.00 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Sport Marketing sets the standard.
Comment: This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.
Rating: 5
Summary: The ONLY book worth having as a sport marketer!
Comment: If your job is to sell sports, you MUST own this book. Otherwise, you're just a sports wannabe who is constantly guessing about what works and what doesn't. It is the only book that shows you guaranteed ways to build sustainable attendance figures. It shows how factors such as your facility, your promotion efforts, location, pricing, and product relate with each other to provide an overall experience for your customers.
Get this book, use it, and change your career for the better!
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Title: The Ultimate Guide to Sports Marketing by Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti ISBN: 0071361243 Publisher: McGraw-Hill Companies Pub. Date: 21 March, 2001 List Price(USD): $24.95 |
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Title: Developing Successful Sport Sponsorship Plans by David K. Stotlar ISBN: 1885693257 Publisher: Fitness Information Technology, Incorporated Pub. Date: 01 October, 2000 List Price(USD): $24.00 |
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Title: The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition by Melvin Helitzer ISBN: 0963038729 Publisher: University Sports Press Pub. Date: 01 November, 1999 List Price(USD): $29.95 |
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Title: Sport Promotion and Sales Management by Richard L. Irwin, William A. Sutton, Larry M. McCarthy ISBN: 0736003207 Publisher: Human Kinetics Publishers Pub. Date: 01 February, 2002 List Price(USD): $57.00 |
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Title: Sports Marketing: It's Not Just a Game Anymore by Phil Schaaf ISBN: 1573920193 Publisher: Prometheus Books Pub. Date: 01 October, 1995 List Price(USD): $29.00 |
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