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Title: The changing environment of business: A managerial approach by Grover Starling ISBN: 0-87872-251-3 Publisher: Kent Pub. co Pub. Date: 1980 Format: Unknown Binding

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: A must for Management student or you may find your Funeral
Comment: This is one of the good books for one to get started into the world real time. The concepts are presented in a lucid way and try to give the perspective of a management Professor with a Technological hunch. The cases that are presented are thought provoking and question you down to the bone. The case of Lee Iococca and the Chrysler is presented with lot of enthusiasm and leaves the reader at how adept the study was done. The concept of strategic management gives rise to thought provoking discussions and leaves one with awe to understand the interplay of the corporaqte world and the care it shoud have. Whether it is a public sector or a private sector firm, one has to know the intricate details that are a must as given in the chapters on the policies towards business. Central to the theme of strategic management is the awareness of the Killer companies. If only the management in companies such as Lucent or Bell labs were aware of the high level espionage the stocks would not have plundered so much in a matter of one year or less. So also if only the strategic management in those companies was central to the goals and objectives of the respective firms, there would have been less trouble creeping from the accounting sections or from the market in general. If one is not watchful of the S curves in the Market which are trying to catch up and come back as dominant forces in drying out the stakes one will have to go looking for global mergers or has to send back the employees down sizing the company in finding new cheese.
The objectives of dealing within the firm are so well pinpointed that the more you discuss the more light it throws on the person using the logic and application of the concepts in real time situations.
Could a company be successful if it is more diversified or is it necessary to have more consumer support for the same products?
Does one need to invest in safety and training in the company or does one need to?
There are any number of thoughts and ideas that arise so as to apply and integrate them into their futuristic firm that can foresee the market trend before the downtrend can even begin.
If the s curve can put one down in the market with killer technology, why not have the company foresee the killer technology and prepare the organization into a learning organization to meet with the unforeseen challenges?
Makes sense?