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Title: Segmentation and Positioning for Strategic Marketing Decisions by James H. Myers ISBN: 0-87757-259-3 Publisher: American Marketing Association Pub. Date: 01 May, 1996 Format: Hardcover Volumes: 1 List Price(USD): $49.95 |
Average Customer Rating: 4 (2 reviews)
Rating: 3
Summary: Buy basic marketing research books before reading this.
Comment: Basically, if the reader has a formal background in marketing research, or has a basic business statistics "know-how", then this book could be a refresher, or a reviewer so to speak. Otherwise, the reader could end up scratching head upon reading the chapters that discuss discriminant analysis, F Ratio, CHAID, etc. I would recommend the readers to get a basic marketing research, or Database Marketing books. It covers almost the same topics, just a lot more comprehensible.
Rating: 5
Summary: Practical Strategic Marketing with Applied Statistics
Comment: Segmentation and Positioning for Strategic Marketing Decisions is a hammer in the marketing analysts belt. Not only does this effort cover marketing theories in layman's language, but it also presents practical examples then expounds upon the appropriate statistical tools. Buy a second copy for your VP of Marketing to enhance communication and to ensure job security.
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Title: Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms by Art Weinstein, The Haworth Press ISBN: 0789021579 Publisher: Haworth Press Pub. Date: 01 April, 2004 List Price(USD): $24.95 |
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Title: Market Segmentation: How to Do It, How to Profit from It by Malcolm McDonald, Ian Dunbar ISBN: 0750659815 Publisher: Butterworth-Heinemann Pub. Date: 01 June, 2004 List Price(USD): $29.95 |
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Title: The Market Segmentation Workbook: Target Marketing for Marketing Managers by Sally Dibb, Lyndon Simkin ISBN: 0415118921 Publisher: International Thomson Business Press Pub. Date: 22 February, 1996 List Price(USD): $42.99 |
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Title: Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing, Vol 8) by Michel Wedel, Wagner A. Kamakura ISBN: 0792386353 Publisher: Kluwer Academic Publishers Pub. Date: 01 November, 1999 List Price(USD): $123.00 |
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Title: Advanced Methods of Marketing Research by Richard P. Bagozzi ISBN: 1557865493 Publisher: Blackwell Business Pub. Date: 01 June, 1994 List Price(USD): $50.95 |
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