Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: Rembrandts in the Attic: Unlocking the Hidden Value of Patents by Kevin G. Rivette, David Kline ISBN: 0-87584-899-0 Publisher: Harvard Business School Press Pub. Date: November, 1999 Format: Hardcover Volumes: 1 List Price(USD): $27.50 |
Average Customer Rating: 3.78 (9 reviews)
Rating: 5
Summary: Must Reading for Entrepreneurs, Inventors, and Managers
Comment: Spellbinding. I laughed. I wept. How could Xerox PARC miss a $500,000,000 patent opportunity in the graphical user interface? Easy, they didn't recognize that someone else might have a use for something they had no use for. Yes, I laughed and I cried.
Rating: 2
Summary: A book on why you should have an IP strategy
Comment: This well written book will convince you that an IP strategy is important. If you have some "entry-level" understanding of the strategic concepts related to IP, this book will be of little help. The concepts presented are of interest but they are presented from a superficial perspective. For instance, the concept of IP map is interesting and is accessible from one of the author's consulting firm...
Rating: 5
Summary: Rembrandts and Understanding the New Economy
Comment: I would like to put Rembrandts into the context in which it was created. Rembrandts was conceived and co-authored by my friend and business partner of the past 15 years, Kevin Rivette. We co-founded Aurigin Systems,Inc., formerly SmartPatents, Inc., in 1992 to make it easier for people working with patents to do their work. From this beginning Aurigin and, particularly, Rembrandts, have helped transform the way intellectual property(IP) is viewed in the business community. Historically, IP was viewed strictly as a legal right, but Rembrandts shows why, in a knowledge-based economy, IP rights are one of the most fundamental business assets, that often determines the success or failure of an enterprise. Understanding the fundamental importance of IP and why it needs to be strategically managed are the underpinnings of Rembrandts. Using the book as a guide post and Aurigin's innovation asset management solutions, allows companies to: 1) understand the IP rights they own; 2) visualize how those rights fit into the competitive landscape with others' IP; 3) help determine where to place their future R&D efforts; and 4)help decide how to strategically leverage their IP rights to help determine their new business directions, increase return on investment and, ultimately, increase shareholder value. The purpose of Rembrandts was not to set forth a cookbook of how to manage IP. Rather, the book was intended to help CEOs and other business, accounting and legal professionals understand the fundamental function and purpose of IP as a highly protectable and leverageable business asset in today's economy, whether in an old-economy or a new-economy company. I believe the book very successfully achieves that purpose in a highly engaging and easy-to-read style, with many real world examples and interviews.
Rembrandts will stand the test of time and, in hindsight, it will become a business school primer on the strategic business function of IP, as well as identifying IP as one of the critical elements in the shaping of the new global economy. I highly commend Rembrandts to any business executive, entrepreneur, accountant, economist, government official, lawyer, business consultant, business school professor or student of the business world trying to understand and operate in the new knowledge-based, global economy.
 |
Title: Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets by Julie L. Davis, Suzanne S. Harrison ISBN: 0471397369 Publisher: John Wiley & Sons Pub. Date: 13 June, 2001 List Price(USD): $29.95 |
 |
Title: From Ideas to Assets: Investing Wisely in Intellectual Property by Bruce Berman ISBN: 0471400688 Publisher: John Wiley & Sons Pub. Date: 07 December, 2001 List Price(USD): $69.96 |
 |
Title: Patent Strategies for Business by Stephen C. Glazier ISBN: 0966143760 Publisher: L B I Law & Business Inst Pub. Date: 01 January, 2003 List Price(USD): $34.95 |
 |
Title: Value Driven Intellectual Capital: How to Convert Intangible Corporate Assets Into Market Value by Patrick H. Sullivan ISBN: 0471351040 Publisher: John Wiley & Sons Pub. Date: 03 March, 2000 List Price(USD): $34.95 |
 |
Title: Profiting from Intellectual Capital : Extracting Value from Innovation by Patrick H. Sullivan ISBN: 0471417475 Publisher: John Wiley & Sons Pub. Date: 10 August, 2001 List Price(USD): $34.95 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
