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Title: Seeing Differently: Insights on Innovation (Harvard Business Review Book Series) by John Seely Brown ISBN: 0-87584-755-2 Publisher: Harvard Business School Press Pub. Date: March, 1997 Format: Hardcover Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 3.5 (2 reviews)

Rating: 2
Summary: Guilty of errors its authors accuses businesses of makingn
Comment: The collection of articles from 1991 to 1996 primarily focuses on differently seeing in manufacturing. They have missed a major discontinuity, and used the fatal strategy in a time of change - listening to the HRB customer's needs, the Hardware industries, with no prescience of E-commerce or Web as vehicles for innovation. Harvard B School, like Sears, had missed the change

Rating: 5
Summary: Great anthology of important ideas in strategy
Comment: John Seely Brown has done us a big favor: he weeded through the business literature, picked a few authors that really help us "see differently," found works that describe their ideas in tight little packages, and put it all in one book. JSB's own framing comments are also valuable.

Selected highlights: Brian Arthur on increasing returns, Gary Hamel's Strategy as Revolution, Morris and Ferguson on the power of platforms, Brandenburger and Nalebuff on Game Theory for strategy, sections on competitive advantage and managing innovation.

I'm having my interaction design students read this, to add to their palette of points of view.

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