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Title: The Quest for Loyalty: Creating Value Through Partnerships (Harvard Business Review Book Series,) by Frederick F. Reichheld, Scott D. Cook ISBN: 0875847455 Publisher: Harvard Business School Press Pub. Date: 1996 Format: Hardcover Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 5

Rating: 5
Summary: THE WAY TO KEEP CUSTOMERS. READ THIS BOOK
Comment: This book is great. We read it in the management team in our company. It gave focus to our customer satisfaction strategy. It is easy to read, and the examples given are very appropiated.

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