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Title: Standing Room Only: Strategies for Marketing the Performing Arts by Philip Kotler, Joanne Scheff ISBN: 0-87584-737-4 Publisher: Harvard Business School Press Pub. Date: January, 1997 Format: Hardcover Volumes: 1 List Price(USD): $60.00

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Average Customer Rating: 4 (6 reviews)

Rating: 5
Summary: Extraordinary Compendium
Comment: If you want to run an arts organization or run one now, or run part of one: have a long visit with this book. As an MBA who has interviewed many performing arts managers and worked as a performing arts funder and on various boards over decades, I commend this to all people in the business except my competitors.

It wouldn't be fair to compare this to other business how-to books because it is a compendium, not just management theories-du-jour. And perhaps because not-for-profits have a "spiritual" side, the reader senses that the authors are holding nothing back out of mercenary considerations. So if you suspect you don't know everything about running a performing arts organization, this is the place to start.

The book is a gift, a mission informed by the authors' love of and belief in the arts as inherently good. Just one idea gleaned here could save your organization, especially in times of funding and subscription-ticketing stress. While a revised edition might meld more internet ideas into the fantastic array of tips-'n-tools presented, as-is, "SRO" is exhaustive but not exhausting.

Rating: 4
Summary: A worthwhile read
Comment: Kotler touches on many subjects from customer loyalty, changing audiences to data analysis. Theories are enhanced by using various arts companies as examples.

The book is not intended give in depth answers, that is "You must do this" to save your company, but guides you through sound marketing tactics/commonsense.

I suggest you use it as a guide to refer to, but it's not a bible as every marketing situation that any arts company finds itselves in is different to the next - there is no divine answer only a helping hand.

Rating: 4
Summary: recommended
Comment: As a student of Arts Administration this book was my first encounter with Marketing the Arts. It is extremely helpful because of the many examples. You are really able to memorize these and use them in other situations.

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