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Title: Concurrent Marketing: Integrating Product, Sales, and Service by Frank V. Cespedes, Harvard Business School Press ISBN: 0-87584-444-8 Publisher: Harvard Business School Press Pub. Date: 01 October, 1995 Format: Hardcover Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Practical and insightful guide to the marketing process
Comment: As a consultant in the area of strategic marketing, I regularly recommend this book to my clients. It is readable and unlike many business books, free of excessive jargon and simplified formulas for success (which rarely work).
Dr. Cespedes presents an analytic approach to considering the entirety of the customer experience with an organization's marketing efforts.
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Title: The Future of Competition: Co-Creating Unique Value with Customers by C. K. Prahalad, Venkat Ramaswamy ISBN: 1578519535 Publisher: Harvard Business School Press Pub. Date: 18 February, 2004 List Price(USD): $29.95 |
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Title: Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan, David P. Norton ISBN: 1591391342 Publisher: Harvard Business School Press Pub. Date: 02 February, 2004 List Price(USD): $35.00 |
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Title: The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor ISBN: 1578518520 Publisher: Harvard Business School Press Pub. Date: September, 2003 List Price(USD): $29.95 |
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Title: What Really Works : The 4+2 Formula for Sustained Business Success by William Joyce, Nitin Nohria ISBN: 0060512784 Publisher: HarperBusiness Pub. Date: 06 May, 2003 List Price(USD): $26.95 |
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Title: CustomerCentric Selling by Michael Bosworth, John Holland, Michael Bosworth, John Holland ISBN: 0071425454 Publisher: McGraw-Hill Pub. Date: 21 November, 2003 List Price(USD): $29.95 |
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