AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs by Terry G. Vavra ISBN: 0-87389-405-7 Publisher: American Society for Quality Pub. Date: 01 June, 1997 Format: Hardcover Volumes: 1 List Price(USD): $41.00

Your Country USA Canada United Kingdom Australia Austria Belgium France Germany Italy Netherlands Switzerland Currency AutoUSD CAD GBP EUR AUD CHF Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 5 (1 review)

Rating: 5
Summary: A comprehensive guidebook
Comment: I strongly recommend this book to anyone involved in measuring customer satisfaction, including market research practitioners. It takes the reader on a logical journey from the theories of customer satisfaction/loyalty to the practical realities of conducting a meaningful survey that provides useful and valid information. There are lots of up-to-date examples of scales, analytic procedures, and best practices. I have at least 10 Post-Its in my copy, and expect the book to become well-worn as I am referring to it constantly.

Similar Books:

	Title: Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System by Michael D. Johnson, Anders Gustafsson ISBN: 0787953105 Publisher: Jossey-Bass Pub. Date: 01 August, 2000 List Price(USD): $29.95
	Title: Analysis of Customer Satisfaction Data by Derek R. Allen, Tanniru R. Rao ISBN: 0873894537 Publisher: American Society for Quality Pub. Date: August, 2000 List Price(USD): $55.00
	Title: Measuring Customer Satisfaction: Development and Use of Questionnaires by Bob E. Hayes ISBN: 087389362X Publisher: American Society for Quality Pub. Date: November, 1997 List Price(USD): $35.00
	Title: Guide to Customer Surveys: Sample Questionnaires and Detailed Guidelines for Creating Effective Surveys by Trevor M. Spunt ISBN: 0915910470 Publisher: Alexander Communications Group, Inc. Pub. Date: 01 February, 1999 List Price(USD): $59.95
	Title: Customer Satisfaction Measurement Simplified: A Step-by-Step Guide for ISO 9001:2000 Certification by Terry G. Vavra ISBN: 0873895002 Publisher: American Society for Quality Pub. Date: 15 June, 2001 List Price(USD): $40.00