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Title: Cannibals With Forks: The Triple Bottom Line of 21st Century Business (Conscientious Commerce) by John Elkington ISBN: 0-86571-392-8 Publisher: New Society Pub Pub. Date: October, 1998 Format: Paperback Volumes: 1 List Price(USD): $21.95

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Average Customer Rating: 3.29 (7 reviews)

Rating: 3
Summary: Global view on sustainability
Comment: Do not expect from this book practical guidelines to become "sustainable" as some reviewers seemed to have expected. This book explains in detail what sustainability involves, three majors fields: economical, social and environmental that the author called the triple bottom line. Each field has been for long separated from each other and the new trend for sustainability is to make them working together. How? There are no answers in this book. This book does not want to offer solutions but just to show us that this so-called revolution has already started, based on existing facts and where these changes are taking places.

Rating: 1
Summary: Low on content and little practical guidance
Comment: This book is bogged down in useless metaphores and imprecise, whooly language - well suited neither for practical decision-makers nor serious academics. Claims are not explained sufficiently well, and we are left guessing how to solve - or even understand - the important problems that this book claims to adress.

Rating: 5
Summary: a guide to get from here to there
Comment: Elkington has created an awesome nuts and bolts description of where we have been, where we are, and where we are going. If The Ecology of Commerce (Paul Hawken) lays the visionary groundwork, this book is the next step. It adds in a lot of detail, bringing to light many cases and ideas about specific problems. It is a slow read but well worth the time.

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