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Title: Careers in Accounting by Gloria L. Gaylord, Glenda E. Reid, Glenda E. Ried, W. Heitzmann, Mark Rowh ISBN: 0-8442-4514-3 Publisher: McGraw-Hill Pub. Date: 11 October, 1997 Format: Paperback Volumes: 1 List Price(USD): $13.95 |
Average Customer Rating: 4 (1 review)
Rating: 4
Summary: Understanding Marketing from theprimitive to today's complex
Comment: Careers in Marketing. Marketing is one of the oldest careers going back to primitive time. It has evolved and changed as our livelyhood has changed from hunter/gather to farming to industrial to todays complex markets. Challenges abound as marketers grapple with an economy in flux, changing tastes and values, emerging and disappearing brands and other factors. Another evolving factor is from few items with buyers close at hand to the beginning of this century when we produced more to sell than customers and emphasis changed. Today the emphasis is no longer selling planned and produced goods but rather identifying customer wants and planning products to satisfy wants. Marketing has changed into a complex and sophisticated field needing a large number of highly trained professional in specialized functions.
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Title: Great Jobs for Accounting Majors by Jan Goldberg, Gjoldberb, Stephen E. Lambert, Julie Degalan ISBN: 0844247448 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 11 May, 1998 List Price(USD): $11.95 |
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Title: Vault Career Guide to Accounting (Vault Career Guide to Accounting, 1st Ed) by Jason Alba, Manisha Bathija, Daniel McHugh, Maggie Geiger ISBN: 1581311737 Publisher: Vault Reports Inc Pub. Date: December, 2002 List Price(USD): $29.95 |
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Title: Best Resumes for Accountants and Financial Professionals by Kim Marino ISBN: 0471595438 Publisher: John Wiley & Sons Pub. Date: February, 1994 List Price(USD): $19.95 |
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Title: Best Answers to the 201 Most Frequently Asked Interview Questions by Matthew J. Deluca ISBN: 007016357X Publisher: McGraw-Hill Trade Pub. Date: 01 September, 1996 List Price(USD): $12.95 |
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Title: The WetFeet Insider Guide to Careers in Accounting by WetFeet ISBN: 1582073325 Publisher: Wet Feet Press Pub. Date: 01 September, 2003 List Price(USD): $19.95 |
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