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Title: Ama Complete Guide to Small Business Marketing by Kenneth J. Cook ISBN: 0-8442-3590-3 Publisher: McGraw-Hill Pub. Date: 01 December, 1992 Format: Hardcover Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 2 (2 reviews)

Rating: 1
Summary: Not worth the money
Comment: Certainly not the COMPLETE guide ... not thorough at all. Need much more information with a much less immature style of writing.

Rating: 3
Summary: Same book in AMA marketing catalog cost more!
Comment: Cost $29.95 from the AMA marketing catalog. Amazon cost $16.16. When find a book you want, compare the cost by going to Amazon.com before you order.