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Title: World's Greatest Direct Mail Sales Letters by Herschell Gordon Lewis, Carol Nelson ISBN: 0-8442-3570-9 Publisher: McGraw-Hill/Contemporary Pub. Date: 01 January, 1996 Format: Hardcover Volumes: 1 List Price(USD): $79.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Direct Mail Sales Letter "Templates"
Comment: As a direct mail copywriter, this book is one of my top resources. Here are 96 of the all-time best selling direct mail letters. (My only criticism is that I had to count the number of letters because it was not listed.) Before each letter, the editors explain the challenge, the solution, and their comments.
These letters contain ideas and patterns that can be "borrowed" as templates. How would you like your letter to be patterned after one that brought $1B in sales to American Express?
The chapters are conveniently divided by product or service category: Subscriptions, Collectibles, Products, Books, Financial Services and Investments, Memberships, B2B, Personal Services and Insurance, and Fund Raising. Do you need a letter to sell subscriptions? See how it was done by The Wall Street Journal, Worth Magazine, and others.
If you are involved in writing or publishing direct mail, this tool can only increase your R.O.I.
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Title: Getting Everything You Can Out of All You'Ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham ISBN: 0312284543 Publisher: St. Martin's Press Pub. Date: 01 October, 2001 List Price(USD): $14.95 |
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Title: S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success by Russell M. Kern ISBN: 0658006223 Publisher: McGraw-Hill Trade Pub. Date: 09 March, 2001 List Price(USD): $39.95 |
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Title: Business To Business Direct Marketing by Robert W. Bly ISBN: 0844232432 Publisher: McGraw-Hill Pub. Date: 11 April, 1998 List Price(USD): $44.95 |
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Title: My Voice Will Go With You: The Teaching Tales of Milton H. Erickson, M.D. by Sidney Rosen ISBN: 0393301354 Publisher: W. W. Norton & Company Pub. Date: 01 April, 1991 List Price(USD): $14.95 |
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Title: The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques by Dan S. Kennedy, Daniel Kennedy ISBN: 1580622577 Publisher: Adams Media Corporation Pub. Date: 01 October, 2000 List Price(USD): $10.95 |
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