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Title: Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales by Robert W. Bly ISBN: 0-8442-3243-2 Publisher: McGraw-Hill/Contemporary Books Pub. Date: April, 1998 Format: Hardcover Volumes: 1 List Price(USD): $44.95 |
Average Customer Rating: 5 (6 reviews)
Rating: 5
Summary: Excellent Resource for B2B Salespeople too!
Comment: This book is well worth the cover price. It will make you think about every single word you put on your marketing material. I encourage sales professionals to read it too. Reason: So many of the Salespeople I consult with are responsible to write their own letters and are sending numerous emails to clients. The more you can understand the art of persuasion and word power, the better your sales!
Rating: 5
Summary: Strong in hands on advice, low in hype
Comment: One of the few business books I have not regreted buying. Will give it to my marketing communications manager, fair and events manager, etc to read the respective sections. The part about "lazy" copywriting is especially amusing.
Rating: 5
Summary: Business-to-Business Direct Marketing
Comment: Get the jump on the competition! Guaranteed! This book is a proven way to boost the sales and increase the bottom line of any business! I have the track record to prove it.In the summer of 2000, it helped me close deals with three b-to-b clients. It also, after reading it five times in two months, enabled me to increase the sales and visibility of three other clients. And I did it all within the space of about five months.In no uncertain terms, the book helped me to increase the response rate to a number of direct marketing campaigns for myself and both service and produt oriented businesses.In this hefty volume, Bly explains the differences between consumer and b-to-b marketing. He shows the relation between "features" and "benefits" in copy as well as the effective use of technical info to sell various products in catalogs, ads, brochures and direct mail.Bly is the preeminent authority on b-to-b marketing who successfully writes for some of the largest businesses in the United States. His wealth of knowledge shines through.Besides showing you how to sell through direct marketing, he explains in detail how to measure and track your results. He gives tips on testing and explains what you should do before, during and after a campaign.His information on technical writing and selling technical products is especially useful, given the fact that he is an engineer.If you are serious about starting or improving a b-to-b direct marketing campaign, and you want details about the vital tools and mechanics of marketing, this is the book you should have.Be sure to get it before your competition does.
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Title: S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success by Russell M. Kern ISBN: 0658006223 Publisher: McGraw-Hill Trade Pub. Date: 09 March, 2001 List Price(USD): $39.95 |
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Title: Business to Business Marketing: Creating a Community of Customers by Victor L. Hunter, David Tietyin, David Tietyen ISBN: 0844232300 Publisher: McGraw-Hill/Contemporary Books Pub. Date: July, 1997 List Price(USD): $39.95 |
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Title: The Copywriter's Handbook : A Step-By-Step Guide To Writing That Sells. Updated Edition by Robert W. Bly ISBN: 0805011943 Publisher: Henry Holt & Company, Inc. Pub. Date: 15 March, 1990 List Price(USD): $16.00 |
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Title: The Lead Generation Handbook: How to Generate All the Sales Leads You'll Ever Need-Quickly, Easily, and Inexpensively by Robert W. Bly ISBN: 0814403638 Publisher: AMACOM Pub. Date: February, 2002 List Price(USD): $59.95 |
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Title: Direct Marketing: Strategy, Planning, Execution by Edward L. Nash ISBN: 0071352872 Publisher: McGraw-Hill Trade Pub. Date: 21 January, 2000 List Price(USD): $59.95 |
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