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Title: The Advertising Agency Business: The Complete Manual for Management & Operation by Eugene J. Hameroff, Herbert S., Jr. Gardner ISBN: 0-8442-3169-X Publisher: McGraw-Hill/Contemporary Books Pub. Date: February, 1998 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 4.4 (5 reviews)
Rating: 4
Summary: Reality Check
Comment: I read this and thought: what a reality check! Tons of people filter through agencies on their way to some other gig. But some people are staying in the agency world for good, in some capacity or another. They should all read this book.
There's not always one right answer as to how to run your agency, but there are, thankfully, some standard business practices and parameters, which are plainly described in this book.
I think it makes for a more balanced and effective agency.
The price is right. There's a lot of truly useful information you can share. It helps to demystify and guide. Even if you're not in a position to control the business side of your company, having this book sitting on your desk is kind of empowering. I'm glad I bought it.
Rating: 3
Summary: Not For Everyone
Comment: This book was not written recently and many parts of it reflect that fact. It's pretty dated. It speaks mostly of the big agency world. If your already in that world, you might find the attention to accounting details helpful, as the author is clearly experienced and pays attention to dollar details. If your planning to start a small agency, (bootstrapping) you could do better than this book. If you're ready to seek funding then hire a big staff and go after Johnson and Johnson, this might have some info you could use.
Rating: 5
Summary: The Advertising Agency Business:
Comment: "The Advertising Agency Business" was an extremly insightful and logical read. The author focus on the basics of the industry but elaborates very well with examples. This book is a must read if you own, managage or operate an ad agency. I wish I had read this book before I started my agency!
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Title: Truth, Lies and Advertising : The Art of Account Planning by Jon Steel ISBN: 0471189626 Publisher: John Wiley & Sons Pub. Date: 20 February, 1998 List Price(USD): $40.00 |
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Title: Agency Compensation: A Guidebook by Stanley Beal, David Beal ISBN: 1563180723 Publisher: Association of National Advertisers Pub. Date: September, 2001 List Price(USD): $50.95 |
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Title: Guidelines For Advertiser/Agency Contracts by Lawrence J. Flink ISBN: 1563180707 Publisher: Association of National Advertisers Pub. Date: 16 February, 2001 List Price(USD): $37.95 |
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Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Pub. Date: 12 March, 1985 List Price(USD): $24.00 |
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Title: Advertising Age Handbook of Advertising by Herschell Gordon Lewis, Carol Nelson, Herschell Gordon Lewis, Rance Crain ISBN: 0844224480 Publisher: McGraw-Hill/Contemporary Books Pub. Date: January, 2000 List Price(USD): $24.95 |
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