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Title: Catalog Copy That Sizzles by H G Lewis ISBN: 0-8442-2447-2 Publisher: McGraw-Hill Pub. Date: 11 November, 1999 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 4 (2 reviews)
Rating: 4
Summary: Helped me write MUCH BETTER descriptions
Comment: I had to read this book for work. The author suggests reading one chapter a day, which is pretty much how I did it, with one exception.
I found the material to be much easier to digest when I read it only one chapter a day. I wasn't bombarded with all of this new stuff that I had to remember and implement into my descriptions.
Having all of the pictures really helped because it illustrates the points that the author is trying to get across.
I suggest keeping the book close by when your brain just goes to mush and you can't think of the benefit of this gadget. Reread Appendix A and try to answer the 20 questions in there. It will help you come up with something.
If your description just doesn't make much sense or parts are out of order and you can't figure out why, reread Appendix B, it have all of the "rules" the author presented in the book with a brief explanation of each.
Rating: 4
Summary: A copywriter's resource that really sizzles!
Comment: Very helpful! Typical of many books written by veteran admen, the text is broken up into bite-sized chunks with snappy headlines, but in this case the format serves the message well. Lewis' tone is chatty and informative, there are lots of good ad examples, and best of all, each chapter begins with a brief writing assignment. I found it a valuable resource.
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Title: Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells by Jack Schmid ISBN: 0658000640 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 01 April, 2000 List Price(USD): $49.95 |
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Title: Catalog Design: The Art of Creating Desire by Dianna Edwards, Robert Valentine ISBN: 1564967514 Publisher: Rockport Publishers Pub. Date: March, 2001 List Price(USD): $40.00 |
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Title: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward W. Werz, Sally Germain ISBN: 0809229773 Publisher: McGraw-Hill Trade Pub. Date: 11 June, 1998 List Price(USD): $14.95 |
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Title: How To Create Successful Catalogs by Maxwell Sroge ISBN: 0844236616 Publisher: McGraw-Hill Pub. Date: 11 January, 1995 List Price(USD): $89.95 |
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Title: 101 Tips for More Profitable Catalogs by Maxwell Sroge ISBN: 0844236608 Publisher: McGraw-Hill/Contemporary Books Pub. Date: January, 1990 List Price(USD): $29.95 |
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