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Title: Branding Health Services: Defining Yourself in the Marketplace by Gil Bashe, Nancy J. Hicks, Amy Ziegenfuss, Gilbert G. Bashe ISBN: 0-8342-1175-0 Publisher: Jones & Bartlett Pub Pub. Date: 15 March, 2000 Format: Hardcover Volumes: 1 List Price(USD): $61.95 |
Average Customer Rating: 4.8 (5 reviews)
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Title: Marketing Tools for Healthcare Executives by John L. Fortenberry Jr. ISBN: 0971741808 Publisher: Oxford Crest Pub. Date: October, 2002 List Price(USD): $35.00 |
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Title: Essentials of Health Care Marketing by Eric N., Ph.D. Berkowitz ISBN: 0834206870 Publisher: Aspen Publishers, Inc. Pub. Date: 15 January, 1996 List Price(USD): $62.95 |
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Title: Market-Driven Healthcare: Who Wins, Who Loses in the Transformation of America's Largest Service Industry by Regina E. Herzlinger ISBN: 0738201367 Publisher: Perseus Book Group Pub. Date: May, 1999 List Price(USD): $19.00 |
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Title: The Corporate Practice of Medicine: Competition and Innovation in Health Care by James C. Robinson ISBN: 0520220765 Publisher: University of California Press Pub. Date: November, 1999 List Price(USD): $21.95 |
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