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Title: This Business of Music Marketing and Promotion (This Business of Music: Marketing & Promotion) by Tad Lathrop, Jim Pettigrew ISBN: 0-8230-7711-X Publisher: Watson-Guptill Publications Pub. Date: 01 March, 1999 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 3.56 (9 reviews)
Rating: 3
Summary: Adequate, but not intended for musicians
Comment: It seems that most reviewers are quite split on whether this is a "good" book or a "lousy" one. First off, reading the book I got a distinct impression that this book is not intended for musicians, it seems to be targeted more towards those in marketing who are familiar with marketing basics, but not about how they apply to the music industry.
There are much better books about the inner workings of the music industry (see books by Donald S. Passman and Moses Avalon.) There are much better books on marketing (see the "Guerrilla" series by Levinson and Godin). This book is adequate at introducing the music biz to marketing juniors, but not marketing to musicians.
One review wrote: "...dizzying amount of extremely useful information, all within an engrossing and enjoyable text" -- I find this review extremely suspect. I've read many books on both the music biz and marketing -- but this one is so mind-crushingly boring it's difficult to read and useful info is easily forgotten.
Rating: 3
Summary: YOU CAN BUY BETTER BOOKS THAN THIS ONE
Comment: This book is similar to KASHIF's book, EVERYTHING YOU'D BETTER KNOW ABOUT THE RECORD INDUSTRY. Both books are thorough and provide a good general overview, but Pettigrew and Lathrop are so dry and boring that they will put you to sleep, while Kashif is personable and tries to be interesting. (He doesn't always succeed). If you are in a band and you want specific, practical ideas that you can use, then Tim Sweeney may be a better choice for you.
Rating: 1
Summary: don't buy this book. Horrible
Comment: This book sucked. A complete waste of time for me. Hardly any of it was about marketing & promotion. It was basically a watered down rundown of how the industry works. If you want to know how the industry works, buy the Donald Passman book about it. For a GOOD book about Marketing & Promotion buy Gurilla PR by Levine instead.
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Title: This Business of Artist Management (Business of Artist Management) by Xavier M., Jr. Frascogna, H. Lee Hetherington ISBN: 0823077055 Publisher: Billboard Books Pub. Date: 01 July, 1997 List Price(USD): $24.95 |
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Title: All You Need to Know About the Music Business by Donald S. Passman ISBN: 0743246373 Publisher: Simon and Schuster, Inc. Pub. Date: 01 October, 2003 List Price(USD): $30.00 |
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Title: Start and Run Your Own Record Label by Daylle Deanna Schwartz ISBN: 0823079244 Publisher: Watson-Guptill Publications Pub. Date: 01 December, 1998 List Price(USD): $16.95 |
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Title: Label Launch: A Guide to Independent Record Recording, Promotion, and Distribution by Veronika Kalmar ISBN: 0312263503 Publisher: St. Martin's Press Pub. Date: 01 August, 2002 List Price(USD): $14.95 |
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Title: This Business of Music: The Definitive Guide to the Music Industry (THIS BUSINESS OF MUSIC) by M. William Krasilovsky, Sidney Schemel, John M. Gross, Sidney Shemel ISBN: 0823077284 Publisher: Billboard Books Pub. Date: 01 May, 2003 List Price(USD): $29.95 |
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