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Title: Bluff Your Way in Marketing (Bluffer's Guides Ser) by Joseph T. Straub, Graham Harding, Paul Walton ISBN: 0-8220-2212-5 Publisher: Centennial Press Pub. Date: June, 1990 Format: Paperback Volumes: 1 List Price(USD): $3.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Makes Levitt seem as boring as Levitt. Or more so.
Comment: Any marketing person who has not read this book has almost certainly wasted their time and money reading all the others. It's funny, witty, and true. And even if you don't agree, it makes a wonderful gift to your boss, who won't know whether to be grateful or insulted