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Title: Selling Machine: How to Build Your Business for Maximum Revenue Growth by Stephen E. Heiman, Diane Sanchez, Tad Tuleja ISBN: 0812927176 Publisher: Times Books Pub. Date: July, 1997 Format: Hardcover Volumes: 1 List Price(USD): $25.00

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Average Customer Rating: 5

Rating: 5
Summary: Selling Machine: making everybody in your organization sell!
Comment: Reading the books written by Miller, Heiman and Tuleja (The New Conceptual Selling, Successful Large Account Management and The New Strategic Selling) changed the way I looked at complex sales processes completely and increased sales success of the companies I work(ed) for dramatically. Their books (and excellent training courses) represent a customer-centric vision rarely to be found in other writings (and training courses) on how to sell.

The Selling Machine gives an excellent overview of the Miller-Heiman philosophy and goes one step further by propagating that all employees should share responsibility in enhancing revenues by supporting the sales force. A must-read for everybody in an organisation - be it sales or marketing, administration or reception desk, CEO or his/her driver. All who understand that in the end it is the customer who is paying your salary. So better make sure all people on board are helping to get sales in.

Especially a good read for people who want to get acquainted with Miller-Heiman's work or who just think they have not enough time to read all the other books I mentioned.