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Title: Media Economics: Concepts and Issues (Sage Commtext Series, Vol 22) by Robert G. Picard ISBN: 0-8039-3502-1 Publisher: Sage Publications Pub. Date: November, 1989 Format: Paperback Volumes: 1 List Price(USD): $18.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Comprehensive Overview
Comment: Professor Picard is well known in the media management arena. He has published extensively and presented at numerous conferences. This book does a good job of providing the basics of how media systems operate economically. It is well documented, easy to read, and full of charts and graphs that illustrate what is being described.

Terms are defined clearly throughout the book also. Contextually, this is a prerequisite to understanding media's influence on its audience as he explains in the first chapter. In terms of media literacy, many consumers would benefit by learning more about media production and distribution. This book helps them do so. Media are part of the economic system in which they're based.