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Title: Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences) by Jordan J. Louviere ISBN: 0-8039-2757-6 Publisher: Sage Publications, Inc Pub. Date: 01 May, 1988 Format: Paperback Volumes: 1 List Price(USD): $15.95 |
Average Customer Rating: 3 (1 review)
Rating: 3
Summary: Decent reference guide
Comment: This monograph concentrates on a general approach to estimating partial and joint evaluations (ie, part-worth utitlities) This approach is known as functional measurement, and is based on Information Integration Theory (IIT), a theory of human information processing. The monograph focuses on "metric" Conjoint Methods. These methods are based on the assumption that the individuals can evaluate multi-attribute alternatives in such a way that their responses are approximately interval in measurement level.
The monograph serves mostly as a brief tutorial of the area of Conjoint Analysis, and touches lightly on several of the important issues concerning explanation of consumer behavior in the marketplace. For someone that seeks a quick refreshing in the topic or a useful reference text, the book serves its purpose. For readers that are not familiar with the area of Conjoint Analysis, the monograph does not contain enough examples and explanation of techniques to be a practical guide; a novice reader in this area will definitely seek another text to understand how & when these techniques should be applied.
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Title: Stated Choice Methods: Analysis and Application by Jordan Louviere, David A. Hensher, Joffre D. Swait ISBN: 0521788307 Publisher: Cambridge University Press Pub. Date: 01 January, 2001 List Price(USD): $42.00 |
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Title: Sas Technical Report R-109: Conjoint Analysis Examples ISBN: 1555445810 Publisher: SAS Publishing Pub. Date: 01 March, 1997 List Price(USD): $11.00 |
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Title: Discrete Choice Analysis: Theory and Application to Travel Demand (Transportation Studies) by Moshe Ben-Akiva ISBN: 0262022176 Publisher: MIT Press Pub. Date: 18 December, 1985 List Price(USD): $75.00 |
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Title: Discrete Choice Methods With Simulation by Kenneth Train ISBN: 0521017157 Publisher: Cambridge University Press Pub. Date: 01 January, 2003 List Price(USD): $30.00 |
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Title: The Laws of Choice: Predicting Customer Behavior by Eric Marder ISBN: 0684835452 Publisher: Free Press Pub. Date: 01 July, 1997 List Price(USD): $30.00 |
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