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Title: Art of Client Service by Solomon Robert ISBN: 0-7931-6799-X Publisher: Dearborn Trade Publishing Pub. Date: 25 April, 2003 Format: Hardcover Volumes: 1 List Price(USD): $19.95 |
Average Customer Rating: 5 (10 reviews)
Rating: 5
Summary: Better than Brain Surgery!
Comment: "The Art of Client Service" is a new, greatly expanded, and improved version of Robert Solomon's first book, "Brain Surgery for Suits."
Solomon added color to the material by telling stories of his "adventures" in account management, and depth by adding an essay -- "What Makes A Great Account Person" -- that crisply summarizes what it takes to succeed in client service. The author also wrote new chapters that didn't appear in his first book, including "Avoid the Dark Side," "We Are Smarter Together Than We Are Alone," and "Be Multilingual," all of which add to a body of counsel that is of great value to anyone who works with clients in a service business.
There also is a thoughtful, well-chosen, and well annotated list of books every account person should read. And some great cartoons drawn from "The New Yorker."
Even if you read "Brain Surgery for Suits," you will benefit from this book. If you didn't read "Brain Surgery," read "The Art of Client Service." You will learn, and you will laugh.
Rating: 5
Summary: Don't miss out on this great book
Comment: Whether you are just starting your client service career or are looking to refresh your skills, reading this book should be at the top of your "To Do" list.
Every chapter is a gem! Full of actionable advice along with healthy doses of humor and wit for good measure.
A thorough study of this book is like having Robert Solomon as your own personal mentor as you navigate your way through the "gray areas" of account management.
It's not only a great read, but an outstanding re-read.It stimulates new ways of thinking about your job every time you pick it up. Robert's common sense and wisdom are invaluable to anyone whose success depends in large part on client relationships-not just advertising, but other service businesses.
Robert's solutions to real world business challenges will have a lasting impact on you; you will be able to easily recall them when you are in a "sticky" situation. You'll conduct your client relationships in a thoughtful, professional manner and learn how to really enjoy your business life at the same time.
Rating: 5
Summary: beyond 'must read'
Comment: Robert Solomon's book is 100% common sense, expressed simply, proudly, directly, clearly. Interestingly, his common sense is so uncommon in the agency biz. Every account person should read this book over and over. Not just once. Even the great account people need a clear reminder on how to excel at their jobs. While reading, there were so many times I said 'ok I'm guilty as charged' and now must set about to improve. That's the sign of a great book- it evokes real change, not just bookshelf filler.
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Title: Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book) by Andrew Jaffe ISBN: 0471309540 Publisher: John Wiley & Sons Pub. Date: 13 June, 2003 List Price(USD): $29.95 |
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Title: Bang! Getting Your Message Heard in A Noisy World by Linda Kaplan Thaler, Robin Koval, Delia Marshall ISBN: 0385508166 Publisher: Currency Pub. Date: 21 October, 2003 List Price(USD): $24.95 |
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Title: Truth, Lies and Advertising : The Art of Account Planning by Jon Steel ISBN: 0471189626 Publisher: John Wiley & Sons Pub. Date: 20 February, 1998 List Price(USD): $40.00 |
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Title: The Advertising Agency Business: The Complete Manual for Management & Operation by Eugene J. Hameroff, Herbert S., Jr. Gardner ISBN: 084423169X Publisher: McGraw-Hill/Contemporary Books Pub. Date: February, 1998 List Price(USD): $39.95 |
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Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Pub. Date: 12 March, 1985 List Price(USD): $24.00 |
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