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Title: Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment by Martha Barletta, Tom Peters, Tom Peters ISBN: 0-7931-5963-6 Publisher: Dearborn Trade Publishing Pub. Date: January, 2003 Format: Hardcover Volumes: 1 List Price(USD): $23.00 |
Average Customer Rating: 4.96 (27 reviews)
Rating: 5
Summary: At last a book that explain WHY and HOW to those open minded
Comment: As a reveiewer of marketing and marketing related texts, I was pleasantly surprised to read a book about Marketing to Women - the whole concept is not new, but Martha Barletta approaches her subject (me, and other women worldwide!) from a unique perspective.........if you are treating women as a minority group, special interest group..........you just don't get it!!
Martha explains her revolutionary concept with the technical know-how and professionalism of a woman who wants men and other women not to market according to gender-bias and ageist theories...but be specific and above all not patronizing in the way they see women!!
In essence she teaches the reader to not just market to a specific woman or to some make believe superwomen.........treat us with respect and market to us before others catch on and do it better.
Martha treats her topic with humour and good old fashioned common sense - I loved this book and couldn't put it down one I started reading.............
Rating: 5
Summary: Increase Your Sales Marketing to Women!
Comment: Increase Your Sales Marketing to Women!
Looking for new customers? Looking to increase sales? Want a larger market share? Run-Don't walk--to your nearest bookstore and grab up your copy of Martha Barletta's Marketing to Women!
This engaging, well-written book walks you step-by-step through the process of understanding, reaching, speaking to and capturing this huge, as yet fairly untapped, market.
Barletta understands communication, motivation and sales strategy. She writes with a wry, good humor and interesting asides. She uses real-life examples and outlines specific scenarios and actions to grow your market share.
You cannot go wrong Marketing to Women! Read it today. Make money tomorrow.
Wendy Weiss
Cold Calling for Women
http://www.wendyweiss.com
Rating: 5
Summary: Marketing to Women
Comment: SHORT BUT SWEET...I have co-founded a company to develop and market a new fashion accessory for active women who misplace their glasses frequently. All of the founders have been in the sales, marketing, and/or advertising fields for years. But, this is the first time any of us have been involved in a business that will live or die solely on creating "awareness of", "interest in", and "demand for" with women.
I found Marketing to Women, read it cover to cover (I could not put it down), and have now made it mandatory reading for anyone associated with our company. Barletta offers great insights and provokes "out of the box thinking."
As an extra aside, I learned a lot about female buying habits (Eg. women need to find the perfect answer) that, in the past, frustrated me. This book has and will continue improve my relationship not only with my female customers, but also, and probably most importantly, with my wife, and daughter.
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Title: Just Ask a Woman: Cracking the Code of What Women Want and How They Buy by Mary Lou Quinlan ISBN: 0471369209 Publisher: John Wiley & Sons Pub. Date: 11 April, 2003 List Price(USD): $27.95 |
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Title: EVEolution : The Eight Truths of Marketing to Women by Faith Popcorn ISBN: 0786865237 Publisher: Hyperion Press Pub. Date: 14 June, 2000 List Price(USD): $24.95 |
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Title: Marketing to Moms : Getting Your Share of the Trillion-Dollar Market by Maria T. Bailey ISBN: 0761563660 Publisher: Prima Lifestyles Pub. Date: 22 October, 2002 List Price(USD): $24.95 |
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Title: Women Mean Business : The Secret of Selling to Women by Judy Hoyt Pettigrew ISBN: 0962289973 Publisher: Creative Consortium Books Pub. Date: 01 November, 2000 List Price(USD): $11.95 |
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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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