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Title: How to Write Successful Fundraising Letters by Mal Warwick ISBN: 0-7879-5652-X Publisher: Jossey-Bass Pub. Date: 20 February, 2001 Format: Paperback Volumes: 1 List Price(USD): $27.95 |
Average Customer Rating: 5 (6 reviews)
Rating: 5
Summary: Every Non-Profit Should Have This Book
Comment: Fundraising is a very specialized area of copywriting and marketing. Unlike the more common direct mail letter wherein you are selling a product or service, fundraising often offers nothing more to the receipient than a chance to feel good about doing good.
As a consequence, fundraising letters for charities and oher non-profits literally have their own rules that vary from the traditional approach to direct mail. Warwick is the recognized master of this field and is a legend in fundraising circles.
Every charitiable organization and non-profit group should have this book on their shelf, or have a copywriter available to them that does. And even if you aren't going to apply the principles in the book to fundraising, its still a great guide to writing effective marketing copy.
Rating: 5
Summary: The best book of its kind ...
Comment: There are many many books and courses on how to write a funding proposal but few out there on how to write and develop your organization's annual campaign. Fortunately Mal Warwick's is the only book you'll ever need. Thorough, loaded with examples, not only of solicitation letters but follow up and thank you letters as well -- if you're a development professional this is one book you must have on your shelf. Using Mal Warwick's books and website, along with a great deal of marketing reading, I successfully redesigned my organization's membership campaign - raising our overall donations by 33% the first year and an additional 25% the second year.
Rating: 5
Summary: A Good Primer on Fundraising Letters
Comment: I found this book to be a great primer on writing fundraising letters. This book is written in simple enough language that beginners will be able to follow along, yet is detailed enough that even accomplished fundraisers will benefit from a throurough review of this guide.
When I wrote "25 Fundraising Secrets - Raise More Money, Guaranteed," I included a chapter on how to make follow-up phone calls after mailing out fundraising letters. When I am asked by readers how to write those fundraising letters, I direct them to this informative book by Mal Warwick.
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Title: Fundraising for Dummies by John Mutz, Katherine Murray ISBN: 0764552201 Publisher: For Dummies Pub. Date: 08 May, 2000 List Price(USD): $21.99 |
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Title: 25 Fundraising Secrets by Joe Garecht, Brent Barksdale ISBN: 1591960622 Publisher: Fundcraft Publishing Pub. Date: June, 2002 List Price(USD): $10.99 |
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Title: Fundraising for Nonprofits : How to Build a Community Partnership by P. Burke Keegan ISBN: 0062732056 Publisher: HarperResource Pub. Date: 13 April, 1994 List Price(USD): $18.00 |
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Title: How to Produce Fabulous Fundraising Events: Reap Remarkable Returns with Minimal Effort (Book & Diskette) by Betty Stallings, Donna McMillion ISBN: 0963456024 Publisher: Building Better Skills Pub. Date: 15 September, 1999 List Price(USD): $30.00 |
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Title: The Fundraising Planner : A Working Model for Raising the Dollars You Need by Terry Schaff, Doug Schaff ISBN: 0787944351 Publisher: Jossey-Bass Pub. Date: 30 April, 1999 List Price(USD): $32.00 |
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