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Title: Imagineering Way, The: Ideas to Ignite Your Creativity by The Imagineers ISBN: 0-7868-5401-4 Publisher: Disney Editions Pub. Date: 30 June, 2003 Format: Hardcover Volumes: 1 List Price(USD): $15.95

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Average Customer Rating: 4 (4 reviews)

Rating: 5
Summary: A short fun delightful tease into Disney's secret world
Comment: I am still waiting a detailed history book about the Disney Imaginers
Or maybe a book about how they think.

I was hopping that this book was it, but it wasn't.

This book is a collection of essays, thoughts, and fun tid-bits about the idea
Of imagineering written by the Imaginers themselves.

Its fun to read and give a teaser glimpse into Disney's best keep secret.

Rating: 3
Summary: Entertaining, But Could Use More Substance
Comment: This book is basically a collection of short essays on creativity written by Imagineers. It does contain some gems (and a few entertaining stories), but doesn't give away any real Imagineering secrets. And the illustrations are cute. My bottom line is it comes across as a multi-part pep talk.

Rating: 4
Summary: Insightful, but wanted more!
Comment: I was surprised by this book. It is very helpful into gaining insight to the Imagineers creative process, but I was hoping for more anecdotes on how they solved some of their most difficult design challanges or how they went about designing some of their parks. There are a few stores included, but I wanted more!

If you want more information, artwork, and pictures of Disney attractions, purchase Walt Disney Imagineering: A behind the Dreams look at making the magic real.

Otherwise, it is a great book and tells you how to apply the Imagineers creative thought process to your own life and work.

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