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Title: Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships by Tom Duncan, Sandra Moriarty, Thomas R. Duncan ISBN: 0-7863-0822-2 Publisher: McGraw-Hill Trade Pub. Date: 01 February, 1997 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Be prepared to 21st Century reading Driving Brand Value
Comment: Driving brand Value is the best business book that I have ever read. I recommend for everyone that want to be suceessful in the 21st century.
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Title: Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series) by Erich Joachimsthaler, David Kenny, Vijay Vishwanath, Mark Jonathan, David A. Aaker, John A. Quelch ISBN: 1578511445 Publisher: Harvard Business School Press Pub. Date: August, 1999 List Price(USD): $19.95 |
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Title: The 22 Immutable Laws of Branding by Al Ries, Laura Ries ISBN: 0060007737 Publisher: HarperCollins Pub. Date: 17 September, 2002 List Price(USD): $18.95 |
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Title: Managing Brand Equity by David A. Aaker ISBN: 0029001013 Publisher: Free Press Pub. Date: 09 September, 1991 List Price(USD): $35.00 |
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Title: Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Sergio Zyman, Marc Gob ISBN: 1581150784 Publisher: Allworth Press Pub. Date: 15 January, 2001 List Price(USD): $24.95 |
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Title: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler, Alina R. Wheeler ISBN: 0471213268 Publisher: John Wiley & Sons Pub. Date: 15 January, 2003 List Price(USD): $35.00 |
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