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Title: Multicultural Customer Service by Leslie Aguilar, Linda Stokes ISBN: 0-7863-0332-8 Publisher: McGraw-Hill Trade Pub. Date: 01 September, 1995 Format: Paperback Volumes: 1 List Price(USD): $10.95 |
Average Customer Rating: 4 (1 review)
Rating: 4
Summary: Excellent for staff training
Comment: We used this book last year for training our staff and we are looking forward to using it again. If you are in the service industry this book is a must for you. The authors used clear, diverse and practical examples of how to better a serve a diverse clientele. The workbook style made the topics approachable and simple. My staff really enjoyed what they learned and I found that they put the information to use.
I liked the diversity of cultural examples in the workbook; it was not just from one or two cultures. We did some fun role playing with book during our staff training.
I highly recommend this book to any business seeking to be more in tune and ready to serve all their customers and even expand their customer base.
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Title: Advertising and Marketing to the New Majority: A Case Study Approach by Gail Baker Woods ISBN: 0534241921 Publisher: Wadsworth Publishing Company Pub. Date: 24 October, 1994 List Price(USD): $46.95 |
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Title: Marketing and Consumer Identity in Multicultural America by Marye C. Tharp ISBN: 0761911030 Publisher: Sage Publications Pub. Date: 15 February, 2001 List Price(USD): $51.95 |
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Title: Multicultural Marketing by Alfred L. Schreiber, Barry Lenson ISBN: 0844226017 Publisher: McGraw-Hill Trade Pub. Date: 11 December, 2000 List Price(USD): $34.95 |
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Title: Shopping for Identity : The Marketing of Ethnicity by Marilyn Halter ISBN: 0805241566 Publisher: Schocken Pub. Date: 19 September, 2000 List Price(USD): $23.00 |
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Title: Great Customer Service on the Telephone (The Worksmart Series) by Kristin Anderson ISBN: 081447795X Publisher: American Management Association Pub. Date: 01 November, 1992 List Price(USD): $10.95 |
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