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Title: Selling Online: How to Develop a Successful E-Commerce Business in Canada by Jim Carroll, Rick Broadhead ISBN: 0-7715-7643-9 Publisher: CDG Books Canada Pub. Date: 23 September, 1999 Format: Paperback Volumes: 1 List Price(USD): $14.95

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Average Customer Rating: 2 (1 review)

Rating: 2
Summary: No technical details, bias suggestions, too much text
Comment: I am disappointed about this book mainly because (1) there is no technical discussion about the setup of storefront and payment gateway (2) the authors recommend advertiser's services...kind of bias (3) it does not cover all the latest technologies, despite the fact that it's published in Sep 1999! (4) there is too much unnecessary text with repetitive info and most importantly (5) I still don't know how to set up an e-commerce solution on a dedicated hosting platform, after reading this 394 pages book in a week. If you are reading Business 2.0 or Inter@active week already, don't buy this book. However, if you are new to e-com and want to get a quick grasp of the major components, this book may help you.