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Title: Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success by Robin Fisher Roffer, Doris Ober ISBN: 0-7679-0492-3 Publisher: Broadway Books Pub. Date: 08 January, 2002 Format: Paperback Volumes: 1 List Price(USD): $14.00 |
Average Customer Rating: 4.8 (10 reviews)
Rating: 4
Summary: Branding Made Personal
Comment: This book is an easy, empowering, motivational read. I found myself folding over a lot of pages for reference and ideas - ultimately the sign of a good book. It isn't over-complicated or laden with a lot of marketing/branding spin words that don't mean much. Ms. Roffer's background and experience are in the entertainment industry - so a lot of her examples may be a bit out of mainstream America's world making some insider references and terminology hard to relate to - but ultimately, this is a book that should speak to women. In essence, it's a good tool kit to help you realize what's important to you, how to figure out your core attributes/interests - and make it all work together!
Rating: 5
Summary: Excellent guide for everyone, not just women!
Comment: Ms. Roffer's book is one of the clearest, most practical books I have read on personal marketing, and I've read a lot! As an entrepreneur who has recently re-entered the corporate world, I have been able to put the author's strategies to work, achieving great results. I encourage anyone who wants to have a more fulfilling professional life to read this book.
Rating: 4
Summary: Marketing YOU is a must in today's environment!
Comment: Any politician will tell you that success rests with public image and getting people talking about you, your business, or your product. But not everyone is comfortable with self-branding. So before you take a giant leap towards the front covers of "Time" and "Newsweek," your community newspaper - or even the company newsletter - keep in mind that you never, ever get a second chance to make a first impression. The image you present is the one you will have to live with, or live up to! Step ONE in the art of self-promotion is to do an honest self-assessment of who you are, what you have to say - and why anyone would want to listen to your story! Following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion. Women, especially, show far too much humility about their talents and skills. If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! Self-promotion isn't bragging. It is a valuable business tool that career women must add to their strategies for success. (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")
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