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Title: Dictionary of Marketing Terms (Barron's Business Dictionaries) by Betsy-Ann Toffler, Jane Imber ISBN: 0-7641-1214-7 Publisher: Barrons Educational Series Pub. Date: 15 April, 2000 Format: Paperback Volumes: 1 List Price(USD): $14.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Concise Reference for Managers and Marketers
Comment: This is a handy desk reference for marketing folks and the people who work with them. And a great value. Definitions are concise and well-written (but the trade-off is they are sometimes incomplete). Good coverage of trade terms (but marketing academics and researchers might want to look elsewhere).

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